There’s always some confusion around the verb “Like” on Facebook. We “Like” Pages (where we used to “Fan” them — I still use the word “Fan” to describe “People who Liked our Page”, but as a business, we often call them “Likes”) and we “Like” the content posted by our friends and the Pages we’ve liked.
So there’s lots of room here for survey respondents to get confused by the questions being asked. And even more room for readers of the data to be confused by the answers
All that being said, there’s still some insight to be drawn here.
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